Everybody on camera should wear makeup. Have you ever seen videos of marketers who just did not look their best on camera. Maybe the lighting was off, maybe they were too shiny, or maybe they looked tired and unrefreshed. If you have ever saw such a video, the actor portrayal or the small business owner probably did not have a makeup artist in the budget.
Though this mistake is becoming less common as the new age of media progresses, it is still a common mistake made by some business. Companies spend time, energy, and money to pitch a great product, and should never forget to hire a stylist. A makeup artist/stylist job is to stay with the talent throughout the duration of the video shoot to make sure that their grooming stays at the highest integrity and that the look stays cohesive for the duration of the shoot. Continuity is the main goal of your video. Char will ensure that your talent stays looking sharp.